About

Me? Your 3-in-1 copywriter!

Hi, I'm Elle

I’m a Melbourne-based copywriter.

I mix consumer psychology, research and 37 years of lived experience to help businesses grow their audience and sell more through messaging.

If it sounds like marketing or advertising, I can write something for it.

Here's how I can help you...

When you hire me, you’re not just getting a copywriter; you're also getting a communications consultant and marketing strategist. Score!

That means I'll help you think of your business in a new way, help you see things you might have overlooked before. I ask the random questions that make you go, "Ha!", which could mean the difference between a 0.5% and a 3% click-through rate, or between someone opting in and leaving your landing page.

Together, we will refine your...

Market position

How do people perceive your brand, and how can we use the copy to change that, if needed? Do you want to be known for your affordability or your golden-glove service?

Tone of voice

If your business was a person, what would they say? Which words would they prefer and how would they say them, tOMato or toMAto? Would they "come to the party" or "cooperate"?

Voice of customer

What do customers say about your product? What does your target audience say about similar services or your competitors, and how do they describe their problems and the solutions they find?

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Who exactly do you want to target, down to their Google search history? Would they rather drive a Toyota or Tesla or not be caught dead in either?

Other fun and helpful things about me:

I've lived in 3 different countries: South Africa >> Mauritius >> Australia
12 years of full-time writing experience
6 years working in 3 different agencies (podcast editing, explainer videos, ads)
7 years of formal education, including a master's degree in English Studies
I'm also a qualified English teacher
Proudly part of the Comprehensive Copywriting Academy

I’ve worked across many different industries: education, property investing, SaaS, fitness, personal development, skincare, you name it. B2B, B2C and everything in between means I'm a copy chameleon.