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Indeed. Why? 


I’m going to keep it short and real and tell you that you could probably pull off 90% of your writing using only ChatGPT. 

Why would you though?

With a few decent prompts, it does a good job at writing to inform: reports, announcements, training manuals, policies and proposals. (You could even get away with doing your internal newsletters on ChatGPT, though I’m not sure anyone will read it, not willingly anyway, which begs the question, what’s the point?) 


Basically, ChatGPT is fine for anything internal and low stakes, anything that doesn’t need to move people in any significant way, other than getting them to show up for a pizza party.


However…


Do not use ChatGPT for anything external and/or high stakes, the kind of things you send to people you want to work with or sell to. 


Unless you feed it with your own brilliant ideas, it’s just going to rehash something that’s already on the internet, and then you'd better know your competitor probably used the exact same prompt the week before. 


Also, don’t use ChatGPT if you’re short on time. 

Hire a copywriter or use ChatGPT?
If only ChatGPT were this cute, huh?

Even though it produces words at an impressive but deeply disconcerting rate, if you’ve spent any time on the app, you’ll know that it can be a monumental time suck. 


What started as an amicable “Please write a short email…” quickly turns into verbal abuse 20 minutes later. 


(I have actually typed out, in all caps, "Why aren't you listening to me?!", remembered I was talking to a robot and then proceeded to apologise anyway.)


Not worth your time or mental health. 



Because you shouldn’t mess around with your messaging.  

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