Selling Without Shoving (Promo Email)

SPEC WORK: This email was created as part of a test project for the client.

I was asked to create a promotional email for Live Like An Editor, a free 5-day virtual workshop designed to help women curate extraordinary lives with intention and elegance.

The challenge? Promote both the free and paid tiers of the workshop without sounding pushy or salesy, therefore preserving the sophisticated, aspirational tone that defines this luxury brand.

The goal was to highlight the transformational value of the free offer while seamlessly positioning the $37 upgrade as an irresistible next step with added bonuses, deeper coaching and exclusive access.

I included hyperlinked calls-to-action in the body of the email and a button at the bottom to increase the click-through rate and give readers multiple opportunities to opt in. Both the links and the button directed prospects to the registration page.

The result was a clear, compelling sales email that:

* Invited readers into a life-enhancing experience without pressure
* Maintained a tone of self-respect, abundance, and empowerment
* Elevated the concept of personal growth through refined, editorial language

This piece balanced elegance and action, making the reader feel like they were saying yes to themselves, not just a program.