Landing Page

Property Investing | B2C

SPEC AD: This is a self-initiated spec ad created purely for portfolio purposes. It wasn’t commissioned or endorsed by the brand. It’s just a creative concept to show what I can do.

Challenge

As part of a call bookings campaign, the client needed a landing page to drive traffic to. The goal was to keep it short, simple, and accessible to their millennial target audience. Australians in their early twenties to late thirties typically understand the value of investing in property and what it can mean for their financial future, but with property prices continually on the rise, this goal can feel out of reach. That’s why this landing page, focused on the benefits of rentvesting, was designed to show them that with the right strategies and the right team, buying property is still possible. The key metric for success was the number of clickthroughs to the call-booking page.

My Approach

From the hero headline to the final call to action, I kept the tone casual, non-intimidating, and relatable to the target audience. I avoided jargon or phrases that might trip up first-time investors, knowing they were already questioning whether property investing was realistic for them. My goal was to remove perceived barriers and highlight the lifestyle benefits.

Millennials are known for prioritising comfort and enriching experiences, so I addressed this common objection early: you don’t have to give it all up to invest in property.