Helpful Resource (Video Script)

Challenge:

The client approached me to create a lead magnet targeting newly appointed CFOs. Their goal was to raise awareness of their procurement software by positioning themselves as a helpful, credible resource during a CFO’s critical first 100 days on the job. The client needed a short, engaging course that would both support CFOs and introduce the benefits of their product.

My Approach:

I developed a complete short course that offered strategic guidance to help new CFOs quickly get a handle on company finances and establish credibility in their roles. I handled everything, from scripting the course content to presenting it on camera, ensuring the tone was authoritative yet accessible.

To amplify reach and nurture leads, I also supported the client with a content rollout strategy that included a targeted email sequence and a series of LinkedIn posts designed to drive traffic to the course and keep the brand top of mind.